Hiker wearing the green Bound Roll-Top Backpack on a mountain trail

Our story

bound started in 2019, when an experienced team passionate about travel and sustainability set out to build a new, modern travel brand from recycled or fully natural materials, so a bag reaching the end of its life would not sit in a landfill for decades. The point of the brand has always been to offer intelligent, cool gear making travel and everyday life easy and comfortable.

We spent close to a year working on the brand DNA, including fittings that are not the standard stuff but high quality, funky hardware. The name came out of that process too: bound, as every journey goes somewhere even if it is nowhere in particular.

We were ready to launch in early 2020. Then travel stopped, and we shelved our plans for a few years and picked them back up in late 2023 and it took until mid-2025 to get our first ranges just right and ready to launch as we are sticklers for details.

Since then we have partnered with the National Sea Rescue Institute as our environmental impact partner, and built a range together with them so we support them not only on the water but also financially on land.

bound. Gear for the city. Inspired by the wild.

Bound backpacks worn in Cape Town's city centre

Environmental impact partner

Built together with the NSRI

We partnered with the National Sea Rescue Institute as our environmental impact partner and built a 100% waterproof range together with them — so we support Sea Rescue not only on the water, but financially on land too.

NSRI x Bound waterproof roll-top backpack worn on the rocks by the sea
Make it yours

One bag. Your colour.

Every Bound bag ships with a removable Velcro patch in Flame, Green or Black. Swap it in seconds to change the accent without changing the bag.

Hands swapping the removable Velcro colour patch on a black Bound bag
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